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Research papers

Marketing services in the new Europe

The whole European movement is supply- driven. It is driven by the suppliers of goods and services and it is driven by the suppliers of political and economic policies. Behind it all, of course, is the underlying assumption that all this will end up...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Martin Sorrell
June 15, 1991
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Citation

Sorrell, M. (1991a, June 15). Marketing services in the new Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-services-in-the-new-europe